The Independent Petroleum Marketers Association of Nigeria (IPMAN) has announced petrol price reductions in Lagos, Abuja, and ...

Cocoa prices plunged today on projections for a larger cocoa crop in Ghana for the 2025/26 season. The Ghana Cocoa Board ...

While there are many online guides about how to take advantage of Prime Day savings, there’s only one piece of advice you ...

Flutter and DraftKings dominate US sports betting with 66.1% market share. Click here to explore growth potential, ...

Prime Day is a four-day shopping affair. But just because Amazon is pushing a deal doesn't make it a good one. Here's how to ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last ...

Product love is more than customer satisfaction; it's a deep emotional bond between consumer and product. This bond acts as a ...

Advertising is one major component of promotion and entails using different channels -- television, radio, electronic, print and word-of-mouth -- to persuade potential consumers to buy products.

MoneyWatch CBS News price tracker shows how much food, gas, utility and housing costs are rising By John Kelly, Grace Manthey, ...

Consumers are continuing to spend cautiously, seeking out promotions, trading down to private-label products and eating more meals at home, according to Kroger's interim Chief Executive Ron Sargent.

Dive Brief: Sam’s Club is offering temporary discounts across a range of summer items, the company announced Tuesday. The retailer is reducing prices on more than 1,000 products, including ...

Suggestions for Marketing Similar Products. Consumers make hundreds of decisions each day. Psychologically, decisions are taxing. Providing a simple, solid reason why a customer should choose one ...