Still, he’s all in. Again. Luna Rossa Prada Pirelli Team Director and Skipper, Max Sirena, has been in the game long enough, with six appearances, that he wants his win, too. He’s not getting ...
That’s when the Italian sailing team Luna Rossa was founded, conceived in Milan after a discussion between entrepreneur Patrizio Bertelli, husband of Miuccia Prada and co-chief executive of the ...
He cites the £1bn investment that Prada has made over two decades in research and engineering for its competitive sailing team Luna Rossa and its apparel line Linea Rossa. “We launched Luna ...
A few years ago, he said, he was thinking about how to leverage the 20 years of research and billions of euros of investment Prada had devoted to its Luna Rossa America’s Cup team and related ...