Daraz Pakistan, as one of the leading online marketplaces in Pakistan, has taken on the challenge of catering to diverse customer demands across various socioeconomic strata. Whether offering luxury ...

Renowned fashion icon, model, and social media personality, Hasnain Lehri has joined luxury brand, Sonraj as Creative head ...

A good wardrobe is like a best friend. It should always be there to help you look your best. For women in Pakistan, clothing ...

KARACHI: Zubair Motiwala, Chief Executive, Trade Development Authority of Pakistan (TDAP) has lauded the concept of “Mera Brand Pakistan Expo” as an excellent initiative for the growth of ...

"The signing of the Pakistan Accord by Levi's marks a ... needs to innovate to keep up with the buzz of competing brands. {Business of Fashion/paywalled} Black-owned beauty brands face investment ...