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The era of scrolling through endless deals is over. The smartest shoppers will let AI do the work,’ one expert says.

Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was The streaming service has quietly upped the hourly ad amount since the initial launch of Prime Video ads.

Amazon Prime Video has reportedly doubled the ad load for its ad-supported tier, now showing four to six minutes of commercials per hour.

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour AdWeek report claims gradual uptick in ad load, which ad buyers confirm is growing.

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.