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Missguided fashion group Sumwon Studios saw sales triple in its latest annual results. The organisation’s full-year net sales soared to £235m ($300m) in 2025, from £78m ($100m) the year prior. The ...

The on-demand fashion group behind Missguided has reported a 200% increase in sales for 2025, Retail Week can reveal. Sumwon Studios, which carries the licences for Missguided, Playboy and owns Balr, ...

The founder of fast fashion womenswear sensation Missguided, Nitin Passi, is back doing what he does best: creating products and building brands that Gen Z love to shop. His new brand house, Sumwon ...

Shein Xcelerator is the latest evolution of the highly successful Shein X programme. Shein X began in 2021 as a designer incubator programme for up-and-coming artists and designers looking to launch ...

The talks between Apollo Investment-backed Alteri Investors and Kurt Geiger‘s current owner, private equity firm Cinven, are reportedly at an early stage and are not being held on an exclusive basis.

Digital fast fashion retailer Shein has acquired UK women’s retailer Missguided from Frasers Group. Frasers Group acquired Missguided just a little over one year ago after the brand entered ...

Shein to sell co-branded Forever 21 clothes in latest partnership Credit: SHEIN Shein has bought the UK-based fast fashion brand Missguided from Frasers Group, the company announced on Monday, as the ...

Shein has bought British fast fashion brand Missguided from the Frasers Group as the company looks to expand its market share and global reach ahead of a rumored U.S. initial public offering, the ...

LONDON, Oct 30 (Reuters) - Shein, the China-founded fast-fashion retailer, has bought the Missguided brand from Mike Ashley's Frasers (FRAS.L), opens new tab, the e-commerce giant's first purchase of ...

Add Yahoo as a preferred source to see more of our stories on Google. Shein’s going big in Great Britain. The ultra-fast-fashion e-tailer has acquired Missguided‘s intellectual property from Frasers ...