Made for subtle enhancement rather than bold definition, 2025's favorite liners play up the lip's shape and natural color ...

but too many times to count in the last month is the new Merit Signature Lip Sheer Lip Liner. I can confidently say I’ve never tried a lip liner quite like this one. If you’ve used Merit’s ...

From graphic fringes to eclectic eyeshadow hues, every fashion month we're inundated with a generous supply of new-season beauty looks direct from the catwalk. As this season comes to a close, it ...