Market research is also a key part of marketing strategy development, even though it deals with larger generalities than you may be used to. Advertisement Article continues below this ad ...

Market participation refers to the ability to attract new customers and win customer interest. At its core, research and development is about innovation, about offering consumers something they ...

We’ll talk about forms of market research and more, as well as some tips to improve each research process to help you master the process of data collection and analysis.

Learn the complexities of modern pharma marketing, and develop the skillset to effectively lead marketing research, product development, launch, and management in the pharmaceutical industry. As part ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product. Whether you're entering a new market, launching a new product or repositioning ...

Prior research has identified the integration of marketing with research and development (R&D) as a key success factor for new product development (NPD). However, prior work has not distinguished the ...

Market research is a key component of a company’s research and development stage. It helps companies understand in advance the viability of a new product that they have in development and to see ...

This crucial stage involves the development of a product prototype for review. While product assessment research is vital in order to identify potential major flaws, any ‘official’ market research ...

In their analysis of data from two market research companies, IMS and CAM, Marc-André Gagnon and Joel Lexchin (York University, Toronto, Canada) found that US drug companies spent US$57.5 ...

From Market Research to Marketing Research and Development. The New Role of Marketing Intelligence in Competitive Drug Development. Kenneth Watson (Yamanouchi Europe B.V., European Project Leader ...

It covers marketing strategy and product/market planning systems, selling and management of the sales force, marketing research and competitive intelligence, pricing and promotion, management of ...