In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Marketing Research Strategy Article Offerings. The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Dive Insight: McKinsey contributes to a growing raft of research that indicates CMOs are being asked to do more with less while contending with long-standing organizational pressures and the emergence ...

Welcome to the "Marketing Smarts Live" show by MarketingProfs and the Marketing Smarts Podcast. Where we dive into B2B news, resources, valuable guest content, and much more each week. If you're a B2B ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...