Funnel acquired selected LeaseHawk assets — including call center technology, voice AI, call scoring, and standalone self-service tools — and is re-platforming them within Fenix to create ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay competitive in a digital-first world, leveraging automation tools has become ...

Ferry firm Red Funnel insists it is in a "resilient" financial position as it seeks to quash "untrue" talk of administration. Prior to the publication of its latest accounts, CEO Fran Collins has ...

Advertisers seeking quick conversions with ads that nudge customers to ‘buy now’ might witness a ‘shrinking’ of the marketing funnel. It leads to more sales in a short time, but it’s not ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

The infamous marketing funnel is a hierarchy of transitional probabilities that ratchet down to a specific outcome, but one that remains approximate not certain. Groups of consumers are often ...

Opinions expressed are those of the author. Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid technological advancements and ever-shifting consumer behaviors ...

We can answer these questions by mapping behavior to the marketing funnel, allowing us to understand where different actions fit within the customer journey. In turn, this helps marketers make the ...