Every step in a makeup routine has a purpose. Concealer covers imperfections, foundation evens your skin tone, and mascara makes your eyes pop. Lipstick ties everything together; it makes a statement ...

When I'm not searching for outfit ideas, I'm usually browsing the many beauty Substack newsletters I'm subscribed to. But ...

If you had to guess which manicure style Hailey Bieber chose for the first weekend of Coachella, glazed donut nails would be ...

Tira Becomes Exclusive Retail Partner for Inde Wild and Foxtale’s Latest Lip Care Launches Tira, Reliance Retail’s beauty ...

If you’ve been side-eyeing luxury lipsticks like MAC’s Crème Da Nude or Urban Decay’s Oatmilk but can’t justify the splurge, here’s some good news for your makeup bag (and your wallet). Fans of Nude ...

Part of the secret? The formula. With 80% conditioning ingredients, Silver City Pink treats your pout to a dose of moisture ...

Shifting cultural perceptions of beauty could drive 'lip dysmorphia', so psychologists tested the response of 32 people to altered images of lips to see how they responded. The results were surprising ...

Brat summer may be over, but the party aesthetic is still going strong. Enter: the "disco lips" makeup trend that's about to ...

Simone's secret to having eight-hour lip perfection is L'Oreal Paris' Infallible 8-Hour Gloss, according to Popsugar. The ...

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...