To celebrate Evie's birth, Hasbro teams with the superstore to release an assortment of retailer-exclusive merchandise depicting the baby pig and the freshly minted family of five. By Erin Lassner ...

For loads of developmental play that's on-theme for October, the Joyin Baby's Pumpkin Halloween 8-Piece Play Set includes a ...

When Danny Charbel’s daughter first became interested in Barbie, the professional realtor knew what needed to happen. The pair gathered the 5-year old’s newly acquired collection of dolls and then put ...

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social, and confident in themselves when they play with their favorite toy ...

The thing is, though, Warner Bros. and Mattel did not actually create this movie, which opens July 21, for their tiniest fans. There are scads of animated Barbie movies and television shows — I should ...