Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

The San Antonio-born brand has been celebrating the return of its "legendary original recipe" in recent marketing.

In a lawsuit filed Nov. 8 in the U.S. District Court for the Eastern District of Texas, KFC has accused fellow fast-food ...

According to a report from Scripps News, KFC is accusing its fried chicken foe of stealing its trademarked “Original Recipe” ...

You have a choice between — you don’t have the choice, you’re either given KFC or Big Macs. That’s when you’re lucky and then ...

KFC has sued Church’s Texas Chicken, accusing the rival fast-food chain of violating its trademark rights in the phrase ...

KFC has sued a rival fried chicken brand for using the phrase 'Original Recipe' in its advertising. The company accused ...

In a heated dispute over the use of the phrase “Original Recipe,” fast-food giants KFC and Church’s Texas Chicken have found ...

KFC has filed a lawsuit against Church's Texas Chicken for allegedly violating its trademark rights by using the term ...

The phrase "Our original recipe is back" doesn't seem a likely one to inspire litigation, and yet here we are. As CNN reports ...

KFC claims Church’s use of the marketing phrase will deceive customers into thinking they are buying items from KFC.