In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people ...

Bennett Jones LLP and Mayer Brown LLP served as legal counsel to WEF in the formation of Fund III.

In fact, there’s a long list of iconic brands that have wholly changed their identities, and even some that have taken on new names, then switched back to their original (take Coco Pops ...

TGJones is a new name created for the rebranded street stores, and doesn’t appear to have any existing history as a brand. What do you think about WHSmith’s exit from the high street?

TGJones is a new name created for the rebranded street stores, and doesn’t appear to have any existing history as a brand. What do you think about WHSmith’s exit from the high street? Will you miss ...