There is no doubt that AI is already having and will continue to shape consumer behaviour, with a Capgemini survey released ...

There’s a reason for that, and it points to a bigger consumer trend. When Dollar Tree first announced that it was shifting its base price point from $1 to $1.25, there was a world of backlash from ...

From the perspective of consumer wisdom, that means asking what will genuinely contribute to the recipient’s life.

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive markets. While rational factors like price, quality, and convenience certainly ...

A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our values and behaviors.

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Digital wallets, or electronic wallets (e-wallets), have developed to be the most common form of digital payment methodology in Indonesia in line with the significant growth in internet accessibility ...

View post: Lowe’s CEO raises red flag about shift in customer behavior ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly at checkout, found that 90% of consumers are open to switching brands.

Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing decisions and brand loyalty. This study underscores the significant impact of social media, ...

1 Department of Computer Science, Yaba College of Technology, Lagos, Nigeria. 2 School of Computer Science, University of Hertfordshire, Hartfield, UK. 3 Aberdeen Business School, Robert Gordon ...

Introduction: Sports fans' curiosity and impulsive buying tendencies are important topics in sports marketing, yet the mediating role of social media use intensity in linking these variables remains ...