Kimberly-Clark (NYSE:KMB) recently launched a new multi-channel marketing campaign featuring Giannis Antetokounmpo, promoting their Huggies® Little Movers® HuggFit 360° slip-on diaper. This ...

Huggies tells Marketing Daily that Little Movers’ target audience is parents and caregivers of children aged 6-24 months, and that the campaign is also targeting basketball fans.

Huggies® has joined forces with basketball superstar and dad of four, Giannis Antetokounmpo, to show off his biggest moves with his tiniest teammate, his daughter, Eva. To help introduce the new ...

As for the new ad, Giannis and Eva are the stars of a campaign touting the Huggies’ Little Movers Huggfit 360° slip-on diaper. The one-minute spot begins with Giannis and diaper-clad Eva, her hair in ...