In today’s fast-moving business world, strong customer relationship management (CRM) is vital for growth. DigiSalad Club offers a comprehensive, all-in-one, ready-to-go B2C loyalty and CRM solution ...

Murtuza Barbhaiwala has joined Shemaroo Entertainment as head of B2C division at ShemarooMe. Before this role, Barbhaiwala spent five years at Lionsgate, most recently serving as growth marketing ...

Artificial intelligence remains a key technological focus of the current age and a fixation of marketers looking to its potentially transformative power to make advertising more effective and ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

The Drum’s editor-in-chief reports from the ANA Masters of Marketing Conference 2024, where the conversation turned to the urgent need to rethink our approach to B2B marketing. The ANA Masters of ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in ...

Businesses across the country may soon be required to issue electronic invoices, or e-invoices, directly to consumers for the sale of goods and services. Kindly note the image has been posted only for ...

Traditionally the domain of B2B marketing, real-time intent data is poised to breathe new life into B2C marketing approaches. The Fast Company Executive Board is a private, fee-based network of ...

Bengaluru: Tiger Global-backed Infra.Market plans to increase its focus on its loss-making business-to-consumer (B2C) and retail segment, which contributes 30% of its total revenue as the company ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Flipkart Internet’s operating revenue zoomed 42% to INR 14,845.8 Cr in FY23 from INR 10,477.4 Cr in the previous fiscal year The B2C arm’s net loss declined 9% to INR 4,026.5 Cr in FY23 from INR 4,419 ...