"There isn't one perfect mascara that works for everyone," he says. "And once you've found one that works for you, you should stick with it."A common mistake is applying mascara too thickly. It is ...

A telltale sign that you were on the beauty side of TikTok in 2020 and 2021: You know what heatless curlers are and how to do heatless curls. You likely remember the mesmerizing videos: Women wrap ...

Bachelor Nation's Rachael Kirkconnell reveals all her tips and tools for achieving a sleek, polished bun in just minutes ...

When it comes to styling tools, a straightener is one of the most versatile options. Obviously, a flat iron will straighten ...

Amazon Prime Day is our favourite sale event of the year, and we're hoping for a 2025 return. Here, see the best LIVE early ...

What is a lash lift? As Gwendolyn Ogura, senior lash artist at Hairy Little Things, explains, a lash lift is a semipermanent ...

This new mascara has a tubing formula that wraps around each lash hair, making it less likely to smudge or flake; our beauty editor tried it ...

Previously unsold by tubing mascaras – formulas consisting of polymers that wrap around the lash hairs – our beauty editor ...

"Tubing mascara formulations are longer-lasting, and the film will remain until removed by mechanical forces or by warm ...

Discover the causes behind under-eye shadows and explore effective tips and remedies to brighten your eyes and enhance your ...

Be it the Vega or Baol eyelash curlers, the modern Allure Heated Curler, or the more ergonomic GUBB Professional Curler, each ...

One of my favourite categories to try is the best mascaras. Thanks to my dedicated love of lash growth serums, my eyelashes ...