The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

Regardless of your business’s size, marketing is an essential investment ... strategic sponsorships are no longer just about slapping your logo on an event banner. You need to create meaningful ...

Creating brand awareness for high-end ... Experiential marketing, when executed effectively, bridges this gap, allowing brands to connect with their audience on a profound level.

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout ... want ...

“We’re thrilled to unveil our new logo, a powerful symbol of strength, resilience and hope,” said Olivia Cooke-Murphy, marketing and development manager at Flying High. “Inspired by Isaiah 40:31, the ...

Not all reactions to the not-so-new logo were negative. Some design and marketing websites, for instance, called it a welcome "glow-up" while noting it wouldn't make sense for Walmart to ...

By Maria Cramer and Hurubie Meko New York City police officers will no longer engage in high-speed chases of drivers who break traffic laws or commit other low-level offenses, the Police ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two ... senior vice president and chief marketing officer, Walmart U.S. "While the look and feel of our brand is more contemporary ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

A collaboration with AccuStore provides marketing guides tailored to each ... more than 580 RaceTrac convenience stores. "At the store level, there can be more than 400 sign placement locations ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.