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Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
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New Hello Kitty Sanrio Collaboration Shows the Cute Side of Jujutsu Kaisen You Didn't Know You Needed
Over the course of its 50th anniversary this year, Hello Kitty, one of Japan's most beloved mascots, has released a plethora ...