This font saga dates back to 1948, when the Federal Highway Administration adopted Highway Gothic, a modified Gothic font, as its standard.

Two font designers have been waging a two-decade insurgency with The Federal Highway Administration about the lettering used on highway signs.

I would say that this font does have kind of a midcentury feel, because it’s based on Franklin Gothic. That was a font that was very often used in newspaper headlines and magazines especially.

Some tests by printer.com, via a post on CNET's Digital Media blog, found that the use of the 10-point Century Gothic font is 31 percent cheaper than using the default 11-point Arial font.

Century Gothic hits the sweet spot if you want a font that looks trendy but doesn’t demand advanced settings. It works beautifully for signage, product tags, and minimalist branding, ...

Their Prison Gothic font is the result of six years of painstaking work to maintain part of the city’s history. “This is a way to preserve Hong Kong’s visual cultural memory,” Yau explained.

The font from this scene of Atlanta traffic has the older style Highway Gothic type font on their directional signage. (Getty) There have been six variations of Highway Gothic.

Hello and congratulations on clicking on a story about road sign fonts, you’re officially a nerd — the best kind, obviously. The only approved typeface used on U.S. road signs between 1956 and ...