No matter your skin type or tone or the finish you're looking for, there's a blurring powder for your routine. Keep reading ...

As Boise, Idaho's superlative Treefort Music Fest celebrates its thirteenth edition, Best Fit finds a boundary-pushing ...

NewBeauty's Sarah Eggenberger joined the 3rd hour of TODAY to discuss winners from the NewBeauty Annual Beauty Awards.

Protein coffee, affectionately dubbed “proffee,” is the sassy love child of your morning java and a protein shake. This ...

Luckily, celebrity hairstylists Valery Joseph and Andrew Fitzsimons weighed in, sharing their favorite celeb-inspired A-line ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lost the toothbrushing battle with your dog or cat? Vets say you can add this plaque-reducing powder to their food.