Use the code " ABHINSIDER " at checkout to take 25% off sitewide with zero exclusions—woo! The limited-time deals event takes ...

Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the ...

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Learn why your skin-lightening products have stopped working, the hidden dangers of harsh ingredients, and how to switch to ...

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

One of the biggest selling points of the e.l.f. Soft Glam Satin Foundation is its skin-like, radiant finish. Unlike cakey or drying formulas, this foundation offers a soft satin effect that enhances ...

From easy to DIY accents to pearly French tips to bold takes on solid colors, we're rounding up our favorite nail art looks ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In the realm of beauty, understanding your skin tone and undertones is the first step towards achieving a flawless makeup ...

If you answered yes, you’re not alone. Darks spots and patches rank as one of the most common reasons that people who have darker skin tones see a dermatologist. The medical name for one cause of ...

The glass skin routine is exactly how you think it sounds: plump, glowy, smooth, and evenly toned skin achieved by having a regimented routine of products. Contrary to prior belief, clear skin ...

Let's get going. Here are five Korean face yoga techniques to get glowing, toned skin 1. Face lifting massage: Place both your palms on your face and gradually lift them upwards. Do this exercise for ...