Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand. Ilia products have been used on celebrities including Chrissy ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Blue eyeliners can never go out of trend and this summer, it's time to rock your vibrant look. Here are our top 8 picks for ...

Recommended by no fewer than eight skin-care experts, La Roche-Posay’s face wash uses anti-inflammatory ceramides and ...

A round-up of the best mascaras for length and its benefits. Plus, how to find the right one for you and how to safely remove ...

These magical cleansing balms are an essential addition to your skincare routine. Whether you begin each day with makeup ...

With all of the resources Meghan Markle has at hand, you'd think she'd depend on a celebrity lash technician to achieve that natural-looking doe-eyed effect. To our surprise, she just revealed that ...

Finding a mascara that gives your lashes length, but also won’t transfer can be tricky, with beauty shoppers sharing that ...

The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco says. So you can feel good about its immediate effects and hydrating ...

This new mascara has a tubing formula that wraps around each lash hair, making it less likely to smudge or flake; our beauty editor tried it ...

Previously unsold by tubing mascaras – formulas consisting of polymers that wrap around the lash hairs – our beauty editor ...

Why I love it: One of L’Oréal Paris's newest mascaras, Voluminous Lash Paradise delivers the prettiest fanned-out lash look ...