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Although the Power Grip Primer is definitely a fan favorite, followers of E.l.f. have been tirelessly begging for the comeback of a TikTok-viral cooling primer that has major potential to dethrone ...

Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer. It’s seriously changed the way makeup sits on my skin and keeps everything looking ...

If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only £8.99 in the Spring Sale, it’s the perf chance to stock up if you already ...

Click here for more information. When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it doesn’t budge an inch. But, to our excitement ...