TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...

AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

The cable industry has called on the Telecom Regulatory Authority of India (TRAI) to enforce ad-free programming on pay TV channels, arguing that subscribers are subjected to advertisements for 25 ...

Increasingly, we’re noticing ads again making their way into our favorite shows, a throwback to the historic TV ad models we’d long abandoned for subscription-based content. What’s different?

More often than not, commercials are just plain nuisances on our TV screens. You can pay extra on streaming services just to remove them entirely, and most people take up those offers without ...

Akshay Kumar dominated TV advertising in 2024 in terms of ad volume share closely followed by Shah Rukh Khan emerging as the second most-visible celeb. According to Celebrity Endorsement Report ...

Shania Twain exclusively spoke to Us Weekly about her new Super Bowl ad, which she said gave her ‘the itch’ to record new ...

Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 films partnering with brands for 770+ hours of TV ads. The biggest ...

Of course, the Super Bowl is also a huge day for ads. An estimated one in three Americans tune in every year, meaning this is a major opportunity for companies to get their products and services ...

It is a development not lost on media executives. One top TV ad sales executive says that their company is following the developments closely and that their team has been casually gaming out ways ...

Looking to achieve more precise regional business outcome results on a market-by-market basis, TV measurement company EDO has struck a deal with artificial intelligence (AI)-powered ad-tech ...

A looming fight over the future of public sector union rights also has intensified interest in the Supreme Court race.Schimel’s ad that launches on Tuesday will run on broadcast and cable TV in ...