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Dell kills XPS brand

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

Hosted on MSN · 18h

Dell drops long-running XPS, Inspiron, and Latitude brands

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,

PCGamesN · 19h

Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.

Dell, PC

PCMag on MSN · 19h

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

CRN · 1h

Dell Debuts Revamped PC Lineup At CES 2025

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell Pro Max.

Mashable on MSN · 19h

Dell is refreshing and rebranding all of its PCs: What all the new names mean

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

PCMag on MSN19h

Hands On: Dell's 16 Plus 2-in-1 Says Adios to Inspiron, Hello to 'Lunar Lake'

During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while ...

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

10hon MSN

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Need a new laptop? Get the Dell Inspiron 15 while it’s $120 off

If you need a new laptop, you should take advantage of Dell's offer for the Dell Inspiron 15 3520. From its original price of $550, it's down to just $430.

19hon MSN

Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

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Dell kills XPS brand

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