Badges are small, numbered icons that appear on the app ... in-app messaging, and user segmentation, Leanplum enables companies to optimize user engagement, increase conversions, and improve customer ...

Titles, descriptions, captions, CTAs, and not to mention, mobile app icons and graphics ... like lead generation and app segmentation, saving marketers both time and resources. AI can also help to ...

This initiative marks a critical milestone in the chain’s broader digital transformation strategy, shifting from static displays to dynamic, digitally-driven customer engagement, delivering better ...

Prerna Asthana has been awarded a 2025 Global Recognition Award for her exceptional contributions to data science innovation ...

The Microsoft Secure Future Initiative (SFI) stands as the largest cybersecurity engineering project in history and most ...

One thing is front and center: Customer relevancy remains the Holy Grail of marketing. A study recently completed by marketing provider Lyris and the Economist Intelligence Unit found personalization ...

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more ...

Here’s the good news: building cyber resilience isn’t just a defensive move. It’s a strategic advantage. Customers, investors ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...