Now content creators and influencers are emerging as the next wave of celebrities, and as Ross Gerber, president and CEO of Gerber Kawasaki pointed out in TheGrill’s “Media Disrupted: How Tech ...

Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more structured, community-driven programs. They’re not just sponsoring creators – ...

Murad Salikhov, founder of VC firm Schwarzwald Capital, examines the widening gap between how digital labor is evolving and ...

Notice the term "creators" in this piece. This is an example of Google's successful effort to change the narrative. In the past they have used "publishers", "businesses", and just "web sites".

The communities thriving right now aren’t built on vibes; they’re built with intention, backed by strategy and powered by the ...

The provenance of the word creator is actually much more arbitrary than it might seem. Back in 2011, most top YouTube stars worked with two early multichannel networks (MCNs), Maker Studios and ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey. How creators ...

Creators Are Building Their Own Supersized Studio System As Hollywood Cuts Back. YouTube stars now reach as much people as legacy media — and they’re poaching some of the top players to grow ...

‘Deadloch’ Creators on How Olivia Colman Inspired Aussie Noir Comedy and How a C-Word Manifesto Convinced Producers to Keep the Swearing. Kate McClennan and Kate McCartney's Amazon Prime Video ...