Colorado Buffaloes coach Deion Sanders, also known as Coach Prime, released the Nike Air Diamond Turfs, his new sneakers, on Jan. 24.

Way back in August, Coach Prime managed to create NIL history when he and Blender’s founder Chase Fisher teamed up for a custom NIL deal for Ms. Coppom. “We’re making history by honoring ...

Smith’s sports business saw a return to growth in Q4, which continued to progress in the Direct-to-Consumer (DTC) channel and ...

The end of the Jimmy Choo license, however, impacted the top line, while a solid growth in the European market ...

The Philadelphia Flyers lost to the New York Islanders, 3-1, at UBS Arena on Friday evening. The Philadelphia Flyers lost to ...

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in a blender. But the Texans are hanging around, only down 6-0. Texans Coach DeMeco Ryans may have reason to mistrust his offense, but he still made a timid, suboptimal move to punt after facing a ...

Looking to 2025, Safilo remains focused on strengthening and growing its brand portfolio, aiming for an increasingly targeted ...

Although the kickoff time has yet to be announced, there will be a “Prime” time feel to Houston’s Big 12 Conference football ...

The Colorado Buffaloes head coach used the opportunity to discuss the latest season of Coach Prime on Prime Video, which offers a behind-the-scenes glimpse into the Buffs' football program.

If there was ever a doubt about Coach Prime taking the grades of his players seriously, those went away that day. “I went, ‘OK, well, this is real,’ and it truly is,” Livingston said.