The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

American Girl provides a 15% discount for all U.S. active-duty military, retirees, veterans, military spouses, and dependents. This discount is exclusively available at American Girl retail locations.

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

Mattel is "taking immediate action" after social media users noticed a glaring mistake on the packaging for the company's new ...

Millennials, if you who grew up obsessing over American Girl dolls, your time has come to relive your childhood memories this Halloween. The beloved toy brand, founded by an Upstate New York ...

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.

This year marks American Girl’s 35th anniversary. Originally produced by The Pleasant Company, the dolls and their respective books were bought by Mattel in 1998. American Girl grew in ...

Macy’s has just announced the launch of The Jilly Doll, the first true-to-life Asian American doll, in some of its Toys “R” Us shops. This is the first of many toys in development that ...

"Martha on the Mantel" swaps the popular Elf on the Shelf toy with a figurine of the TV host and cookbook author in a Christmas green and white getup.

Once the projects had air-dried overnight, the kids treated their American Girl dolls to lunch. This colorful journal is full of open-ended questions, illustrations, and drawing prompts to get a ...