Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying U.S. cereal company WK Kellogg in a deal ...

A nostalgic look at the sweet, strange, and spicy candies every Texas kid remembers—with love, regret, and jaw pain.

Hey everyone, Jason Griffith here! If you’re anything like me, you probably have a soft spot for that classic candy bar with its distinctive crispy, peanut buttery center and chocolatey coating. Today ...

Chick-O-Stick is often cited by folks as an old-fashioned candy from yesteryear. How's how the peanut butter-based treat compares to Butterfingers.

There’s a magical moment that happens when you step into Julian Candy Basket – your adult self suddenly takes a backseat while your inner eight-year-old grabs the wheel and makes a beeline for the ...

IIM Ahmedabad has profiled the candy’s journey—from a category disruptor to a ₹750 crore brand—in a marketing case study that breaks down the brand’s strategic decisions and consumer insight-led ...