Universal's 'Wicked: For Good' creates a unique marketing challenge
The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...
What Will Marketing Look Like in 2025? ‘It’s Going to Get Weird.’
If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...
UTA Adds Austin Schumacher and Tiffany David as VPs of Entertainment Marketing (EXCLUSIVE)
UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...
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Amazon’s Prime Video Shifts to Profits, Promoting Rival Streamers
In the summer of 2022, a year after becoming CEO of Amazon, Andy Jassy wanted the executives running the company’s Prime ...
What Marketing Leaders Need To Know About Nicotine Communications
For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.
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The business of Selena Gomez
Selena Gomez is one of the most famous women on the planet. Amid her awards season buzz and a high-profile engagement, Vogue ...