Jessica Alba wore Alo Yoga sweatpants and a quarter-zip from the brand. Katie Holmes has worn the same Alo sweats, which can ...

L.E.K. Consulting based its Brand Heat Index on a survey of nearly 5,000 U.S. consumers between the ages of 14 and 55. Within ...

The new 5,000-square-foot store, which sells activewear, yoga accessories and wellness products, will be easy to spot inside ...

I don't know if you’ve noticed, but it seems like a brand-new, "life-changing" pair of workout sneakers drops almost weekly ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Deliciously buttery, lululemon's classic Align Shorts also come in the hue of the season. They're weightless and breathable, not to mention silky soft. They'll be your most reached-for shorts all the ...

Antonio Brown has made headlines yet again with a very public feud relating to child support with his ex, Cydney Moreau, ...

You know how some leggings, you can see every little imperfection through them? These are beautiful because they don’t show ...

The Covent Garden estate is now worth £2.7 billion ($3.5 billion), with stores of most notable brands located in the retail ...

The brand’s stores are called “sanctuaries” and feature more than just products; there also are yoga studios, cafés and other experience-based offerings. Going to Alo Yoga’s stores feels like an event ...

The Aligns offer light support and feel like a second skin on my legs ... washable—just make sure to wash your Alo leggings inside out, per the brand. After multiple washes, the Alo leggings ...