PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kimberly Guilfoyle has been wearing nearly the same eyeliner look for at least 15 years, but it's firmly outdated. Here's ...

Sushmita Sen repurposed Amit Aggarwal’s 2014 Fashion Week outfit, marking her presence in the hues of raw black with sheer ...

The industry’s recent embrace of soft glam is especially evident when it comes the subtle eye makeup looks that abound. Her ...

If you’ve been side-eyeing luxury lipsticks like MAC’s Crème Da Nude or Urban Decay’s Oatmilk but can’t justify the splurge, here’s some good news for your makeup bag (and your wallet). Fans of Nude ...

Khushi Kapoor sets the bar high for the ultimate party night glam as she adorns a Gen Z-coded plunging black top and denim jeans.

Bobbi Brown revealed the product she uses that’s “just enough” coverage. It’s from her brand, Jones Road Beauty, and is the ...

Tamannaah Bhatia brought a kind of sacred glamour to the table, wrapped in tradition: a flower-strewn bun, jhumkas, and a red ...

Mother knows best? Well, her mom knows better! Laurie Strode, Aggie Cromwell, and Madea Simmons round out this list of the ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

H! Fashion's beauty writer, Aaliyah Harry, interviewed Khloé Kardashian on screen and shares her tips for a flawless ...

I know pastel colours are having a make-up moment, but how do I make them work without making myself washed out?