News

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.
A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.
Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...
The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...
Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most ...
Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, ...
BYU quarterback Jake Retzlaff is transferring after a tumultuous few months that included being named in a civil sexual assault suit that was later dismissed. Retzlaff ...
For Dybantsa, in addition to his latest move, he now has NIL deals with major brands such as Nike, Fanatics and Red Bull. His ...
You feel like you can skip steps when you really can't,” Duke coach Jon Scheyer said. “You have to start from ground zero ...
CBS Sports reached out to several top schools in search of transparency as the post-House v. NCAA settlement era begins ...
These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.
BYU star freshman AJ Dybantsa signs an eight-figure NIL deal with Fanatics. Learn how this major partnership impacts BYU basketball and his NBA future.