Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging ...

Authentic Brands Group Is Buying Dockers for $311 Million. Jean E. Palmieri . Tue, May 20, ... Beyoncé and Levi's Reimagine the Brand's Classic Logo for 'Cowboy Carter'-inspired Shirts.

The Dockers brand, long synonymous with Levi Strauss is getting a new owner as Authentic Brands has agreed to purchase the casual clothing line for a deal with over $300 million.

Under the brand management business model, Levi’s stands to make up to $391 million in future years based on how well Dockers performs under the Authentic umbrella, which also includes Forever ...

Authentic Brands Group has purchased Champion for a reported $1.2 billion. Shaquille O'Neal is the second-largest shareholder in the company ...