Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

"Rare Beauty stands out by embracing a purpose driven, emotionally authentic brand identity in the beauty ... imagery shows a ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...