As China ages, Yamaha views the burgeoning retiree population as an opportunity. “There’s a high chance of an increase in sales of wind instruments like sax or guitars to seniors in their 40s, 50s and ...

New tech updates are at the forefront of Yamaha’s updated Tracer 7 and top-spec Tracer 7 GT models, as well as a new engine ...

Sticking with the performance, like the MT-07, the new Tracers receive a ride-by-wire throttle – meaning the inclusion of cruise control as standard, operated via the left-hand switchgear in third ...

Yamaha has recalled 37,400 PA-300C power adaptors due to a risk of overheating and fire The recall affects adaptors sold with ...

Yamaha announces the Yamaha Music Innovations Fund to begin investing in music and media startups with a dedicated $50 ...

Jeremy Martin contemplated retirement from SuperMotocross competition, but after a successful ride with the Star Yamaha team, ...

For some Sonos fans, soundbars — even very capable Dolby Atmos soundbars like the Sonos Arc Ultra — just don’t cut it when it ...

Japan-headquartered music instrument and audio equipment maker Yamaha has announced a $50 million corporate venture capital ...

Music startups looking for funding may be advised to beat a path to Yamaha Corporation’s door in the coming weeks.

Ducati’s MotoGP domination is having an impact on the concession system for its rival manufacturers and could see Aprilia and ...

If you’re a lover of new liveries, you’re likely to be a big fan of this one-off Alpine-inspired Pramac Yamaha MotoGP bike ...

Launched at the Malaysia Auto Show 2025 is the 2025 Yamaha Max scooter, priced at RM24,888. Pricing does not include road tax ...