We’re often told that AI will allow us to do more meaningful work, but research shows the opposite may be true ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

The use of discounts and other promotions therefore has become a common strategy to entice cash-conscious shoppers. Although ...

The chief executive of dating app Happn discusses her leadership journey and why being a CEO can feel like living 10 lives in ...

Finance leaders expect a return to positivity in the global economy in 2025. Although pockets of uncertainty remain, inflation has levelled off, interest rates have eased and the market for M&A, IPOs ...

Sadly for journalists writing end-of-year trend articles, it’s rare that the evolution of technology happens in steps that can be neatly summarised. Artificial intelligence, however, might be an ...

Advertisers consider Christmas the UK’s equivalent to the Super Bowl. Every year, creatives spend months crafting adverts that can pull on our heartstrings, fill us with joy and, most importantly, ...

Businesses once seemed keen to tout their ESG credentials, but many no longer view sustainability as a priority. What’s gone ...

AI holds huge promise, but its impact can be difficult to assess. We asked CIOs how they calculate the technology’s return on ...

Modern businesses depend on technology. Already, most knowledge workers require numerous digital tools to complete their daily tasks. And, frontier technologies, such as AI and cloud computing, are ...

Peak season marketing campaigns often focus on the lead-up to Christmas, but the January sales period presents an equally valuable opportunity to drive growth and customer retention. In January 2024, ...

Anyone who has ever undertaken a merger or acquisition (M&A) will tell you that the process can be painstaking, lengthy and complex. But what if you could accelerate the process? At the same time, ...