Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

With 54% of global marketers planning to reduce spending in 2025, ad spend efficiency will be critical. The goal is clear: maximize your marketing impact for minimum cost. However, the path to ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Explore cómo dos marcas encuentran el equilibrio entre las actividades de creación de marca y las campañas basadas en los ...

Dowiedz się, w jaki sposób dwie marki osiągają równowagę między działaniami związanymi z budowaniem marki a kampaniami ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Nielsen, a global leader in audience measurement, data, and analytics, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product. This further cements ...

In fact, LGBTQ+ audiences are 50% more likely to spend three or more hours per day on social media, according to Nielsen Scarborough. This is great news for 66% marketers who indicated they expect to ...

AANHPI women are 83% more likely to have spent over $500 on skincare NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...