Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 ...

The condition of this new show, “Doc” -- the first network drama of 2025 premiering Friday -- is not yet determined either ...

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Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or maybe it’s not? My top five predictions for 2025: 1. Total retail sales in ...

Ozempic's ads were 57% more effective in driving consumer engagement on streaming TV than on linear TV during Q3.

“I knew this day would come,” Tom Bredehoft, owner and publisher of The Flagler News, said last week, according to the paper. “I was hoping it would be later on, but it is what it is. Times are ...

The Kansas State Wildcats defeated the NC State Wolfpack 28-19 to win the 2023 Pop-Tarts Bowl -- the annual college football bowl game played in Orlando, Florida, originally known as the Sunshine ...

Last year,’ Warner Bros. Pictures’ release of ‘Barbie’ (itself adapting a Mattel property) set a new standard for the barrage of brand collaborations accompanying the most hyped new ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

Jonathan Kagan, Amsive director of search and digital media strategy, says his agency plans to test the anti-algo concept in 2025. He first heard about it in 2019, unrelated to online advertising.

If Google adds content filters to Gemini that allow users to control what they see in query results, it could make it more difficult for advertisers, brands and publishers to reach target ...