Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion. That's according to Kantar BrandZ’s annual ranking of the 100 most valuable global brands. An ...

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

Marketers make promises to customers to generate demand. Delivering on those promises becomes a moment of truth in a customer relationship and can have a positive or negative impact on the perception ...

Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data ...