Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

When it comes to content formats, effectiveness in driving conversions tends to vary depending on the stage of the buyer's journey. For example, infographics are often great for capturing attention at ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...