The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...