While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...

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KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...