Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe.

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its ...

Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC, celebrating the city’s heritage and ...

Social platform X has retired the ad hashtag (#ad) on all of its adverts because it says they are “no longer necessary” due ...

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its ...

WPP Media has appointed Caroline Foster Kenny, former global chief client integration officer at VML, as global client president at EssenceMediacom, and Stephanie Prager, former client president at ...

Cannes Lions International Festival of Creativity has responded to criticism from Zaid Al-Qassab, former chief marketing ...

See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional ...

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...