Netflix's first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide,

Thanks to NFL stars like Patrick Mahomes and Lamar Jackson, Netflix said it enjoyed its "most-watched Christmas day ever" in the U.S.

Dec. 27 (UPI) -- Netflix's Christmas football games scored record-breaking viewership. According to the streamer, over 24 million people tuned in for both the 1 p.m. match-up between the Kansas City Chiefs and Pittsburgh Steelers, as well as the 4:30 p.m. game between the Baltimore Ravens and Houston Texans .

Gameday" games and Beyoncé’s halftime show help generate record numbers in streaming viewership, the streamer says.

The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That changes Wednesday, as the league will play Christmas Day games in the middle of the week for the first time.

The performance, called 'Beyoncé Bowl,' took place on Wednesday, Dec. 25, at NRG Stadium in the megastar's hometown of Houston

D: As expected, Netflix boasted quite an impressive audience for its two Christmas Day NFL matchups. The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.

Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.

Netflix registered its most-watched Christmas Day ever after splashing $150 million on the exclusive rights to two NFL games on December 25 this year

Netflix set a record for the most streamed NFL games in U.S. history on Christmas Day, with nearly 65 million viewers tuning in to two matchups. This marked the debut of a three-year deal between Netflix and the NFL for exclusive Christmas Day matchups.