Meta announced at IAB NewFronts, an industry event for social media companies and advertisers, that it will start testing video ads on Threads. Meta began testing other ads earlie

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts.

Social media giant Meta Platforms is introducing Threads video ads Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post Thursday as it was convening a NewFronts presentation in New York.