Louis Vuitton, the world's biggest fashion label, will begin selling beauty products this fall and has tapped British makeup artist Pat McGrath to lead creative direction for the new venture, expanding its offer as the industry seeks new avenues of growth to offset a current slump.

The most influential makeup artist in the world has just been announced as the house’s first creative director of cosmetics.

Hold on to your Neverfulls! Louis Vuitton, the storied luxury house is all set to foray into beauty with the launch of La Beauté Louis Vuitton. Helming the line is none other than Dame Pat McGrath, DBE who will serve as Creative Director,