Apple products, including the iPhone, iPad, iPod, and iMac, have become a ubiquitous part of the global technology market.

Apple’s all-important holiday quarter was something of a mixed bag. For one, Apple posted what it called it’s “best quarter ...

One of the most valuable life lesson that one can learn from successful businesses is need to lose for the big win. Failure is inevitable, and there are no guarantees on the path to success. The road ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...

Apple (AAPL) reported fiscal first-quarter earnings that topped estimates as its services revenue rose, though iPhone sales ...

Not every iPhone launch outperforms launch sales of the prior model. That’s the a problem for the iPhone 16 family, however. Apple CEO Tim Cook tells Susan Li that the latest phones are selling in ...

Since iOS 18 was released in September 2024, Apple has introduced an unprecedented number of new features and improvements ...

It's not just about adding support for additional languages, though. Apple Intelligence's growth hinges upon Apple releasing more devices that can support those features. Right now, the AI tools are ...

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...